Marketing analytics and attribution
Tools for measuring campaign performance, conversion paths, and marketing attribution
Marketing analytics and attribution is growing faster than its peers in business software (1.2× the typical product there). The fastest product is Haus, up 1.3×. 35 products measured, as of Oct 10, 2026.
Where it grows against its peers
- Business software8 products1.20×
- Workplace add-ons8 products1.01×
The line marks 1×: the typical product in that place.
Fastest products
- 1HausBusiness software1.3×
- 2Url ShortenerWorkplace add-ons1.1×
- 3server-side-conversion-trackingAgent skills1.1×
Marketing analytics and attribution: quick answers
Yes. Products in marketing analytics and attribution are growing faster than their peers in business software, most of all in business software (1.2× the typical product).