Measured by spend momentum

Business software

The share of businesses paying for a piece of software, month by month.

#NameTrendshare of businesses payingGrowth

1Higgsfield AIimage video AI6.5% → 30.2%4.7×

2Turbopuffervector databases12.4% → 35.3%2.9×

3Claude Codecode AI31.3% → 87.6%2.8×

4Harmonicdeal sourcing10.3% → 23.4%2.3×

5GranolaAI meeting notetakers29.4% → 63.6%2.2×

6Supabasedevops7.0% → 14.7%2.1×

7Anthropicfoundational llms40.2% → 80.0%1.99×

8Lovableweb hosting and site builders5.5% → 10.0%1.82×

9AttentionAI-first GTM agentic systems19.4% → 33.6%1.73×

10RoxAI-first GTM agentic systems9.1% → 15.1%1.66×

11Peec AIaeo11.7% → 19.2%1.65×

12Fireworks AImodel serving inference9.4% → 15.5%1.64×

13Gratadeal sourcing6.9% → 11.3%1.64×

14Vast.aineocloud10.7% → 17.4%1.63×

15Modalneocloud24.8% → 40.3%1.62×

16WorkOSidentity providers10.0% → 15.7%1.57×

17PostHogproduct analytics cdp event infrastructure27.5% → 41.8%1.52×

18SerpApiSEO8.6% → 12.5%1.45×

19falmodel serving inference9.6% → 13.3%1.39×

20Hausmarketing measurement7.1% → 9.6%1.35×

21xAIfoundational llms7.5% → 10.1%1.35×

22Profoundaeo39.1% → 52.8%1.35×

23Renderdevops7.7% → 10.4%1.35×

24HeyGenimage video AI16.6% → 22.2%1.34×

25ionstreamwholesale gpu capacity11.4% → 15.3%1.33×

At least as big as the median of its peers · 12 months · Measured on one large panel of business card spend, not every business.